Corporate Branding

Brand and Corporate ID Design


It is always a welcome challenge when a client comes to us with a fresh new project to get our graphic design 'teeth ' into!

Whether it's entirely from scratch or a 'freshening up' of an existing brand, the RAS graphic designers can create a complete corporate identity for all business sectors.

We know that branding has to work on everything from a huge sign to a ballpoint pen, and therefore we carefully consider all aspects of the graphics from colour to typograhy to characterisation.

It all starts with a chat with the client to get a feel of their company, any ideas or preferences they may already have (or not have!) and from there the designers will get their 'creative heads' on to come up with initial ideas.

A good example is The Spitting Feathers brand above. We were recently asked by the owner to update the brand we originally created for him back in 2005.

The numerous applications for the branding range from pump clips to bar towels to signage, travelling across the board to bottle labels, clothing, vehicle graphics and keyrings! We wanted to keep the essence of the original logo, so after subtley altering the main motif and experimenting with fonts we came up with the finished look. The graphic designer then created and illustrated a quirky urban fox character, encapsulating the wry sense of humour and fun the brewery conveys. With a varying demographic, this added an edge to the image of the real ale Spitting Feathers produces, thus appealing to wider target markets.

We always like to capture the 'tone of voice' the individual client wishes to convey, and have had fun doing so over the years from recruitment agencies to facecloth suppliers, from vast power stations to 'dungeon' style tourist attractions, we've done it all!

Come and see us about your ideas!
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